Considered, Personal, Reusable: The Ideas Behind VaraSiri

VaraSiri takes its name from siri (สิริ), the Thai word for auspiciousness. We use it as a reminder to make things that feel good to live with. Four ideas guide how we work.

1. Considered design

We pay attention to proportion, material and everyday use. A vessel should look good on a shelf and work well in the hand. A fragrance should be easy to understand.

2. Personal expression

Fragrance is personal, so the experience should leave room to choose: the scent, the size, the vessel and the moment.

3. Reusability

Where we can, we design experiences around keeping and refreshing what you already have. That is the idea behind ReVerre™ and VaraGaan™: keep the vessel, change the atmosphere.

4. Everyday beauty

Premium does not need to feel complicated. We aim for objects that are simple to use and enjoyable to live with, and for words that are simple to read.

What this looks like in practice

It means a short product range with clear names. It means telling you what a kit contains and what it saves. And it means saying plainly when something is a trade-off. We are still learning, so tell us what you think.

Read more about VaraSiri, or get in touch.